Waterloo Media

About this project

Waterloo Media is Austin's leading local radio group, connecting Central Texas communities through music, news, and storytelling.

We partnered with Waterloo Media to define the purpose and strategy behind their community impact work, develop the brand, and design a campaign framework to bring it to life. This work resulted in the launch of GoodWorks ATX — an initiative that mobilizes Waterloo's on-air, digital, and event platforms to raise awareness around Austin's most pressing social issues and drive meaningful action. The partnerships that flow from this work strengthen local nonprofits, deepen listener loyalty, and position Waterloo Media as a civic leader in the community they serve.

Engage people to take action and create local impact

  1. Objective

  • Raise awareness about the real-life challenges local musicians face

  • Build communty support for local organizations that help them

2. Solution

  • Spotlight community needs that matter to audience, clients, and community

3. Outcome

  • Designed an integrated campaign that connects the community and empowered them to take action and create local impact