Incite
About this project
Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.
Impact Strategy
Objective
Generate new revenue growth, linked with community impact, within national radio broadcast company
2. Solution
Leverage the strength of traditional media to create new client segments - ad campaigns that benefit communities
Built & led Incite, an in-house, social impact marketing agency designed to serve corporate social responsibility campaigns, nonprofit & government clients - driving revenue while delivering on outreach & awareness goals
3. Outcome
Created a $25M+ portfolio of new advertisers promoting social impact platforms & purpose-driven campaigns
Steady, year-over-year double-digit growth rate
Established a new way of operating, linking business & social outcomes