Incite
About this project
As a division of Emmis Communications, Incite creates entertainment-driven campaigns that inspire action.
We built and led Incite, a social impact media portfolio—linking brands and nonprofits to drive business growth and measurable change in health, education, and access to services.
Impact Strategy
Objective
Generate new revenue growth, linked with community impact, within national radio broadcast company
2. Solution
Leverage the strength of traditional media to create new client segments - ad campaigns that benefit communities
Built & led Incite, an in-house, social impact marketing agency designed to serve corporate social responsibility campaigns, nonprofit & government clients - driving revenue while delivering on outreach & awareness goals
Brand Purpose
Engage People, Inspire Belief, Incite Action
3. Outcome
Created a $25M+ portfolio of new advertisers promoting social impact platforms & purpose-driven campaigns
Steady, year-over-year double-digit growth rate
Established a new way of operating, linking business & social outcomes