Audacy
About this project
Audacy is a leading digital audio media and entertainment company, home to the nation’s premier collection of local music, news, and sports brands.
We created and led the implementation of Audacy’s first-ever social impact strategy, so the company can activate its commitment to operate responsibly and sustainably.
Impact Strategy & National Social Impact Campaign
Objective
Design & activate first impact strategy delivering business & social returns for Audacy, a national digital audio entertainment company
2. Solution
Develop an impact strategy aligning business capability with a significant community need, mental health.
Leveraged the strength in creating audio content - conversations - to uniquely address mental health needs.
National I’m Listening campaign shifted culture, normalizing & promoting more mental health conversations
Brand Goal: I’m Listening
More Mental Health Conversations
3. Outcome
Tripled annual sponsor revenue tied to signature mental health campaign
Grew employee engagement & raised team awareness of company mental health resources
Established brand leadership position