Audacy, Inc
About this project
Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.
Impact Strategy
Objective
Design & activate first impact strategy delivering business & social returns for Audacy, a national digital audio entertainment company
2. Solution
Develop an impact strategy aligning business capability with a significant community need, mental health.
Leveraged the strength in creating audio content - conversations - to uniquely address mental health needs.
National I’m Listening campaign shifted culture, normalizing & promoting more mental health conversations
Brand Goal: I’m Listening
More Mental Health Conversations
3. Outcome
Tripled annual sponsor revenue tied to signature mental health campaign
Grew employee engagement & raised team awareness of company mental health resources
Established brand leadership position