Texas PBS

About this project

Texas PBS unites 10 local PBS stations to inform, inspire, and connect communities statewide.

We partnered with Texas PBS to clarify the value of investing in public media, design and activate the go-to-market strategy, and engage brand partners to grow and diversify funding. This work has resulted in a significant increase in revenue and diversification beyond traditional government sources. The partnerships that flow out of this work invest in local PBS stations and build lasting brand loyalty for our corporate partners.

Revenue and Growth Sustainability

  1. Objective

  • Grow revenue and develop sustainable sponsorship capability for Texas PBS

2. Solution

  • Developed and activated go-to-market strategy

  • Established Internal Sponsorships and Brand Partnership Playbook to sustain collaborative statewide revenue growth

3. Outcome

  • Tripled revenue budget within 2 years

  • Established dozens of new sponsorship relationships